Do you know the advantages of mobile marketing and how to use it in your company? Nowadays, the vast majority of people save a lot of time thanks to their smartphones. They use applications for shopping, delivery services, reading news, watching videos, communicating, holding work meetings, and more.
That’s why it’s essential to have your business on social media and anything that can be optimized through mobile devices. Want to know how to do it? Keep reading.
What is Mobile Marketing?
Mobile marketing, as the name suggests, involves optimizing our product or service to be visible and capture attention through social networks, web pages, and more, on mobile devices. But why, you may wonder?
If we compare a tablet, a computer, or any other electronic device that allows us to communicate, purchase products and services, create videos, or search for information about a place, an item of clothing, a pet, or any topic in general… mobile phones are claiming a significant percentage.
While we might use computers for work, studying, etc., we spend more time with our phones due to the multitude of actions we can perform using them.
This has led many companies and entrepreneurs to want to take advantage of advertising, commercials, and promotions while their potential customers are using their mobile phones.
Have you ever noticed watching a video on Facebook and an ad appears for a product or service you were considering buying? That’s mobile marketing!
Where to Apply Mobile Marketing?
Where do you think the best places to apply mobile marketing are? Social networks and web pages!
Facebook Ads
With many users each month, Facebook currently holds the top position as the most used platform. Its algorithm is powerful, allowing you to create targeted campaigns based on age, preferences, and other important data. Try it out! Almost everyone you know probably has a Facebook profile.
Instagram Ads
Facebook’s primary rival, owned by the same creator as Facebook. It also offers ads that you can configure based on your audience’s preferences. This way, you can identify whether you want more sales, interactions, followers, etc.
TikTok Business
By now, in 2024, you must have come across TikTok at least once, and hopefully, you’re addicted to the app. Its growth has been exponential, marking a before and after in entertaining videos on the web. Many users spend time here, and we should take advantage of everything it has to offer.
X Ads
The new name for Twitter, after being purchased by Elon Musk. There are fewer users compared to the previous platforms, but it’s also very helpful for mobile marketing, as people search for news or interesting announcements on this platform.
Google Ads
For a long time, this well-known search engine has received money from advertisers to position their ads in the right place. Take advantage of it, as it still remains one of the most cost-effective methods.
How is Mobile Marketing Created?
Do you want to apply mobile marketing in your company? Make use of these options:
Optimize your company profiles on social networks: How can potential customers find you if your company doesn’t have a profile? Bill Gates once mentioned that «if your business isn’t on the internet, it doesn’t exist.»
Invest in ads: In the past, paying for TV ads or printing many leaflets for distribution in the right places was very expensive. Nowadays, with just $10, you can achieve wonders on social media due to its reach and algorithms that help identify potential customers based on their platform activity. Seize this opportunity!
Advantages of Mobile Marketing
Many people currently wonder about the benefits of mobile marketing, and they aren’t very difficult to figure out. Discover them!
- Increased Sales: Not being visible will always be riskier than investing in advertising. You need people to find and learn about your product or service that could change their lives. Therefore, always consider ways to obtain more customers, and mobile marketing is the best of them!
- More Cost-effective Advertising: In the past, distributing leaflets from airplanes or having your product or service appear on a TV show and other advertising methods were very costly. Nowadays, with a small budget, you can test the waters and attract more visitors.
- Segmentation of Advertisements:
- Greater Availability through Apps:
- Quick and Efficient Communication with Users: Imagine having to communicate with a company or technical support before the use of mobile phones or the internet. Days or weeks for a response! Nowadays, it’s immediate, plus…
There will likely be more advantages of using mobile marketing in the future, as everything indicates it will continue to be the present and future of marketing.
Why Use Mobile Marketing?
Why not use it after considering all the advantages mentioned earlier? Additionally, we have more reasons for you to convince yourself and start using mobile marketing on your social networks.
- The vast majority of people worldwide use their mobile phones as the primary device for browsing social networks.
- It’s economical, easy, and anyone with a computer or mobile device can start applying it.
- It’s true that knowledge is needed for better results in mobile marketing, but it doesn’t take many years to reap all the benefits.
- Your service or product’s competition will use mobile marketing sooner or later, so you can gain a significant advantage if you’re not already using it.
- Currently, on social media, you have many metrics and options to monitor your optimization. Therefore, you’ll know your reach, what needs improvement, and what to change within a few days.
Now you know most of what you need to know about mobile marketing! Drop us a comment for any doubts or inquiries regarding it.
