Neuromarketing possesses digital tools and metrics that delve into how the brain responds or reacts to an advertising stimulus from your brand. In simple terms, this online business strategy seeks to uncover the emotions influencing customer decisions.
Therefore, we’ll take this space to discuss the strategies and examples of neuromarketing. These are crucial for a comprehensive understanding of this methodology, which focuses heavily on purchasing decisions and the stimuli that can trigger a key response to showcasing our products.
Neuromarketing vs. Neurosales
Diving into the world of neuromarketing involves grasping basic concepts. Hence, it’s vital to familiarize ourselves with neuromarketing examples to understand the essentials of this tool for attracting users to your website. We’ll attempt to clarify the terms: ‘Neurosales’ and ‘Neuromarketing.’
Neuromarketing can be seen as a set of strategies working together to promote research, aiming to identify stimuli that allow us to capture users through an advertising campaign. On the other hand, neurosales are tactics used to implement information-based strategies focused on concrete sales.
In this sales cycle, it’s necessary to use tools that encourage purchase actions, requiring sound decision-making to achieve this.
In summary, we use neuromarketing to investigate primary stimuli that trigger a response or evoke emotions crucial for delivering important messages. This information can be used to generate content and encourage future sales.
Why Develop a Neuromarketing Strategy?
Neuromarketing examples help to focus on and evaluate potential responses of individuals to specific stimuli. Their reactions can be neurological, emotional, or physical. This valuable information reveals internal aspects of the human mind that are triggered when something impactful awakens a memory.
All of this significantly assists marketers, making the development of successful marketing tactics more accessible.
These marketing strategies are crucial in neuromarketing, being authentic and highly beneficial for merchants in raising brand awareness. They are seen as the best way to achieve efficiency and precision.
Top Neuromarketing Strategies
Now, let’s discuss some strategies and examples of neuromarketing that will be useful for user acquisition and decision-making:
1. The Role of Mirror Neurons
Mirror neurons serve as a clear example of neuromarketing, explaining how individuals perform specific actions and others copy those same activities. This phenomenon is crucial as it can greatly extend the reach of your brand.
These neurons play an essential role in the process of acquiring relevant knowledge and understanding or intending the advertising material.
All our actions have a purpose, and in the case of neuromarketing, it’s about delivering an advertisement that prompts a purchase action, which can then be copied by others around them, leading them to request the same item.
2. Appeal to your customers’ ‘social identity’
One significant factor is associating items with user preferences or large communities. Your brand’s image sends a message to your audience; with a well-crafted logo and advertising material, it conveys a strong message to your audience.
The more they view your content, the more it will pique users’ interest in visiting your website.
3. Opt for scarcity and exclusivity
A neuromarketing example that can assist you is the use of exclusive products solely for users. If you’re facing tight sales, try bundling highly preferred items for the audience and offer unique promotions for them.
This strategy can help in gaining long-term customers. Apple frequently uses this strategy to maintain its brand by researching the best-selling themes in their companies and leveraging this advantage to increase sales by selling these items exclusively.
4. Avoid using round numbers when setting prices
The price significantly influences the sales process, serving as a powerful visual stimulant that can trigger both positive and negative customer decisions towards you.
Studies have shown that using round figures (like €13 or €20) can lead customers to compare prices on other platforms selling the same item as yours. Lower, non-rounded values (like €12 or €17) encourage customers to consider purchasing your product.
Promotions or discounts with considerable prices motivate them even more to inquire about your products. A neuromarketing example under this context would be using the number 9 at the end, which also influences purchasing decisions due to its rounded and appealing appearance; however, presenting a product with a number that does not align with these characteristics will likely result in few sales at that price.
5. Offer product bundles
Implementing 3-for-1 offers serves those looking to increase sales and reduce stock quickly. A classic neuromarketing example is seen in electronics stores, which advertise an item that doesn’t usually sell alongside the most popular merchandise.
The goal is to create a pleasant user experience, presenting bundles with the typical ‘all-inclusive’ phrase, offering a successful reward.
6. Determine the right price
One defining factor for your product is the fair value you assign to it, significantly influencing consumer decisions.
This neuromarketing example can be detrimental if the customer doesn’t perceive the established price well, leading them to compare prices elsewhere.»
