In a company with an online store, the use of digital marketing tools is essential. These utilities are crucial for managing SEO, content marketing, social media marketing, influencers, and more.
To select the ideal strategy to increase sales in your brand, it’s important to be aware of the primary digital tools that can optimize the content to be published. Some groups offer free promotions, while others provide affordable services, offering a more complete set of digital options.
Brevo
We consider this application as one of the digital marketing tools, a video conferencing platform that offers key functions for your company: user interaction system, marketing platform, email scheduling, and a sales CRM.
Each of these metrics is designed to adapt to any beginner company, providing free services and paid plans starting at 19€ / 25$ USD per month, offering numerous options to successfully schedule email posts with a capacity to send 300 messages per day.
This platform not only uses email for marketing but also allows for the creation of advertising campaigns on WhatsApp and SMS. Additionally, it offers marketing automation features, interprets data on your customers’ behavior on the site, and imposes no contact limits.
HubSpot
HubSpot is considered a marketing-focused system that provides integrated solutions in online commerce, content organization, operations, and customer service for companies. In this context, let’s focus on the components of this digital marketing tool since it presents certain qualities similar to the Brevo platform.
You can use the options provided by this digital marketing tool for free. However, there are paid plans that offer relevant options for your digital company, starting from 28€ per month, allowing you to send more than 2000 emails to your followers.
Compared to other platforms such as Mailchimp, which allows sending 1000 per month, Brevo’s free version has a limit of 9000 emails per month, approximately 300 per day.
Google Analytics
This digital marketing tool is one of the most important for highlighting your brand with the projects you undertake. It allows you to check your website traffic in detail, identify user origins, and discover your most influential posts.
It’s a valuable option if you want to evaluate the impact of the marketing strategy applied to your advertising material. You can craft your article and attach it to the website, using this tool to monitor the data related to user interaction with the published content.
WordPress
A web platform that utilizes a page optimization system and, due to the options it offers, provides the opportunity to create high-quality websites with excellent performance. It stands out for having code software adapted for any user to create, manage, or layout their website.
Extensive knowledge of WordPress isn’t necessary; you only need to acquire its free plan to start. However, there’s also a paid version that costs 4€ per month, providing many utilities or plugins that can assist you in your project.
Canva
This is a design platform with easy publishing across various social accounts. This digital marketing tool offers the ability to create advertising campaigns in different sizes or formats, covering presentations, slideshows, infographics, reels, and posts for your social accounts.
It also offers a wide range of formats and designs that will guide you when creating your designs. It provides quick editing or serves as a starting point to develop your company’s image.
You can start for free on this platform; however, it contains various formats or options that could benefit you even more. To access these, you’ll need to pay for the service, which costs 11.99€ per month.
If you become proficient with this platform, you’ll notice a tremendous change in your corporate image in a matter of seconds, especially if you have experience in the graphic design world.
Google Search Console
This is one of the digital marketing tools that allow website analysis, offered by Google to virtual stores or pages requiring a check of their functionality.
It has an information interpretation system and determines the site’s search engine positioning. This is important as it detects tactics that are not profitable for your website.
You have the ease of registering and navigating the site for free, promoting options for content monitoring, enabling you to review the number of clicks on your ads.
You can find the most prominent keywords on the web related to the topic and assess your brand’s current positioning.
Mailchimp
Known as one of the most widely used digital marketing tools on social networks, Mailchimp offers excellent email marketing services to major brands and also provides solutions to problems in managing or implementing these business strategies. The pricing structure depends on the number of followers or users subscribed to the website.
You can start with the free plan, which has a limit of 500 contacts and a distribution capacity of 1000 emails. The paid version, which costs 12.41€ / 13$ USD, gives you a greater number of subscribed users with a substantial email distribution to each of them.
